What is the significance of 'latency' in live sound reinforcement?

Latency is a crucial factor in live sound reinforcement, particularly when synchronizing audio with video elements. High latency can lead to significant timing issues, resulting in a noticeable delay between what is seen on screen and what is heard through loudspeakers. This misalignment can disrupt the overall experience for the audience, leading to confusion and diminishing the impact of the performance. Correctly managing latency ensures that the audio and visual components are in sync, allowing for a cohesive presentation that enhances engagement and understanding. In various applications, including live events, movies, and broadcasts, maintaining low latency is essential for seamless integration of sound and image, thus preserving the integrity of the performance.